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Case Study: Good Spirits Bottling

Good Spirits Bottling

Good Spirits Bottling (GSB) is a high-tech alcohol bottling plant in Co. Louth, Ireland, with clients that include Grace O’Malley Whiskey. They needed a new website to reflect their cutting-edge capabilities and extensive expertise.

The Challenge

GSB had invested a lot of time, energy and capital cutting-edge bottling facilities but their website didn’t reflect their professionalism, nor their high-level capabilities. The website was dated, with generic images and copy and a basic contact form that led to poor-quality, unqualified leads. 

They wanted a website that was fast, responsive, SEO-optimised and easy for staff to manage internally.  

To improve lead-capture and efficiency, they wanted a new contact form that would help to pre-qualify leads and capture important information from the outset. 

The Solution

I developed a modern, sleek WordPress site featuring a large Hero video to immediately showcase GSB’s advanced bottling facilities. 

I then designed and implemented a refined enquiry form to streamline the application process and improve lead quality identification. 

I updated the copy to better engage their target audience, integrating SEO-focused keywords to boost search rankings and drive better results.

Finally, I provided training so that the marketing team could easily update the site when they wanted. 

“Aidan was very skilled and brought great ideas and insights to the table… I would highly recommend him.”

Anne-Marie Kelly | International Sales Manager at O’Malley Ireland Spirits Trading

The Result

GSB were very happy with the new website. The modern, fast and stylish site is a true reflection of the company. Internal staff can easily update the site as they need to in order to reflect new capabilities, staff changes or general news. 

The new inquiry form is also a hit as it means that the company only recieves messages from potential clients who are at the right stage of their journey and ready to use GSB’s services. 

The use of SEO-optimised keywords has resulted in better search engine visibility and increased GSB’s competitiveness. 

Further Recommendations

GSB insisted on a single-page website, but while this may look good and is easy to manage, it is not ideal for many reasons. 

The main issue is SEO; A single page website can rank for multiple keywords or topics, but it is much more difficult to achieve. It is far easier to rank for a range of specific keywords or topics if you create multiple pages, each with their own keyword or topic focus.

Dedicating a page to a specific keyword (or keyword group) will also allow you to target different audiences, demographics or niches in your market; A targeted landing page will improve your chances of converting a potential customer into a lead. 

Do you need a professional WordPress website that truly reflects your brand?

Whether you’re a small startup or an established business, I provide reliable, high-quality web development and digital marketing services tailored to your needs. 

No matter the size of your project or the services you require, you can count on me for expert solutions that are both effective and affordable. Let’s work together to grow your business – get in touch today!