Your friendly, affordable Freelance SEO Specialist
"Aidan is an excellent professional and a little genius in SEO optimization" (Jonathan Toro, S-team.law)
Improve your Search Engine rankings | Gain more relevant traffic | Improve lead quality | Increase leads and sales | Affordable rates
Aidan McNally is an excellent professional and a little genius in SEO optimization: highly recommended without hesitation! Expertise, responsiveness, kindness, and excellent value for money.
What is SEO and why is it so important?
SEO stands for Search Engine Optimization. It is the act of trying to improve a website’s visibility and ranking in search engines like Google and Bing.
There are many SEO activities, from keyword research to building backlinks, but at it’s core it is about fine-tuning your website to align with the needs of your customers.
Put simply, SEO helps your customers find you, which improves your chances of generating leads and sales.
Without SEO your potential customers won’t find your website, meaning no visits, no leads, and no sales.
Need help with your SEO? Get in touch today
How can I help you with SEO?
As an SEO specialist and experienced digital marketer I can help you with every aspect of SEO including research, strategy and execution. Below is a broad overview of the services I offer:
- SEO Audit
- Keyword Research
- Competitor SEO Research
- On-Page SEO
- Technical SEO
- Content Creation
- Link Building
- User Experience (UX)
Not sure what SEO services you need?
I know it can be confusing. It took me years to get a solid understanding of all of the different SEO activities and how they work together.
Knowing what aspects of SEO to focus on is a big part of the problem for many companies, and the confusion often leads to analysis paralysis.
It needn’t be complicated however. I can review your website and give you a clear overview of your current SEO health and show you what your priorities should be.
Get in touch today for some friendly SEO advice.
Frequently Asked Questions
My current rate for new customers is 70 euros per hour. I make it a priority to be as efficient as possible when working for my clients. I also currently benefit from the ‘special VAT exemption scheme for small enterprises’, meaning if you are a Belgian company it is likely that you do not need to pay VAT/BTW on my services. Reach out to me for more information.
Depending on your industry, SEO might not be the best way to spend your marketing budget. In fact, for some B2B companies, trade shows and real-world connections still play a primary role.
It really depends on your target customer’s behaviour. Are they likely to use search engines to find you or your competitor’s products/services? If the answer is ‘Yes’, then SEO could be the difference between success and failure.
SEO can lead to more visitors to your website, more leads and more sales. These are things that are quite easy to measure. I can show you clearly how our SEO efforts have led to tangible results, and you’ll often see the results in more leads/sales.
SEO is often a long process, so the sooner you start the better. However, most of my clients see meaningful results within a couple of months.
SEO is also a continuous process; Think of SEO like marketing – if you want to sell a product or service, you have to keep doing it. Of course, once you are well established, and your initial efforts have paid off, you can reduce your efforts, sometimes quite dramatically. But you will always need to check in with your SEO to make sure you maintain the advantage you have built up.
The cost of SEO varies, depending on your company, your clientelle, your industry, and what you want to achieve.
There are many variables, but in my experience, the return on investment (ROI) is often much better than you would get from other digital marketing efforts. The value you build up from SEO doesn’t go away, and in fact, it inceases over time with no more effort.
Conversely, with many other marketing efforts, you have to continuously pump in money to get the same results.
I currently benefit from the ‘special VAT exemption scheme for small enterprises’. If you are a Belgian company, you likely do not need to pay VAT/BTW on my services. Reach out to me for confirmation. Click here for more info
Glossary of SEO terms
SEO Audit: A health-check of a website’s current SEO. This acts as a benchmark to measure future efforts against, and identifies any major technical and on-page issues with a website.
Keyword Research: Identifying which terms and phrases people are using when searching for a business, product or service. From this we can see things like the number of monthly searches for each keyword, and the competition for that keyword. This guides much of the content creation on a website.
Competitor SEO Research: Reviewing the SEO of competitors’ websites allows us to identify where their traffic comes from (search terms/keywords) and as well as their most popular pages or content. This can be a huge help in pinpointing ways to improve a website’s SEO.
On-Page SEO: Optimizing individual web pages to rank higher and earn more relevant traffic. This includes optimizing title tags, meta descriptions, headers, and content.
Technical SEO: Ensuring that a website meets the technical requirements of search engines. This involves improving site speed, mobile-friendliness, crawlability, and fixing any errors.
Content Creation: Producing high-quality, relevant content that provides value to users and answers their questions or needs. This includes copywriting.
Link Building: Acquiring backlinks from other reputable sites to improve a website’s authority and trustworthiness.
User Experience (UX): Enhancing the overall experience for visitors, which includes improving site navigation, reducing bounce rates, and ensuring that the site is easy to use.
Why many websites fail to attract traffic and leads organically
Many companies go months or years without figuring out why they don’t get traffic or why their traffic doesn’t convert into leads.
It could be technical issues, content issues, using the wrong keywords, or no backlink strategy.
Instead of hiring an SEO expert to identify the cause of the website’s poor performance, they plod on in the dark, throwing money and time down the drain in random efforts to improve the situation.
The solution is quite simple though – As an SEO Expert, I can figure out exactly what is going on in a matter of hours. I can review your website, your market, and your competitors, and figure out exactly what is going wrong, and how you can fix it.
No more fumbling around in the dark. You will know what the problems are, and how you can fix them. It’s that simple.
Get in touch for a free consultation, and start improving your SEO today!
What is SEO and why is it so important?
SEO stands for Search Engine Optimization. It is the act of trying to improve a website’s visibility and ranking in search engines like Google and Bing.
SEO can improve a website’s search engine ranking for relevant keywords, leading to more visits and more leads/sales.
How can I help your SEO?
I can review your website and quickly identify how you can improve your search engine ranking. I can show you what the biggest problems and opportunities are, what should take priority, and where you will get the best return on investment.
As a SEO expert, I offer the following services:
- SEO Audit: This is the first step – identifying the various reasons your website is not ranking well, and the various ways we can improve the situation.
- Keyword Research: Identifying which terms and phrases your potential customers are actually using when searching for information related to your business. From this we can see things like the number of monthly searches for each keyword, and the competition for that keyword. This guides much of the content creation on a website.
- Competitor SEO Research: Looking at your competitor’s websites, where their traffic comes from (search terms), or what their most popular pages or content is can be a huge help in identifying areas for improvement and pulling their visitors to your site instead.
- On-Page SEO: Optimizing individual web pages to rank higher and earn more relevant traffic. This includes optimizing title tags, meta descriptions, headers, and content.
- Technical SEO: Ensuring that a website meets the technical requirements of search engines. This involves improving site speed, mobile-friendliness, crawlability, and fixing any errors.
- Content Creation: Producing high-quality, relevant content that provides value to users and answers their questions or needs.
- Link Building: Acquiring backlinks from other reputable sites to improve a website’s authority and trustworthiness.
- User Experience (UX): Enhancing the overall experience for visitors, which includes improving site navigation, reducing bounce rates, and ensuring that the site is easy to use.
Not sure what SEO services you need?
Knowing what aspects of SEO to focus on is a big part of the problem for many companies, and the confusion often leads to analysis paralysis.
Companies put off working on SEO because they’re unsure where to start, and what will offer the best Return on Investment.
It needn’t be complicated however. I can review your website and give you a clear overview of your current SEO health, what needs to be fixed, and what your priorities should be.
White-hat SEO vs Black-hat SEO
I perform White-hat SEO, which is ethical SEO using methods that align with Search Engine guidelines. These methods create long-term business value, and provide long-lasting results.
Black-hat SEO on the other hand involves using unethical practices that violate search engine guidelines, often aiming for quick gains at the risk of penalties.
Be wary of anyone offering you very quick results as they will often be using black-hat technqiues that can backfire and irreparably harm your SEO.