your Freelance SEO Specialist

I'm Aidan, a no-nonsense SEO expert. I help companies identify why they aren't getting traffic, leads or sales, and help them fix it.

Why many websites fail to attract traffic and leads organically

Many companies go months or years without figuring out why they don’t get traffic or why their traffic doesn’t convert into leads.

It could be technical issues, content issues, using the wrong keywords, or no backlink strategy.

Instead of hiring an SEO expert to identify the cause of the website’s poor performance, they plod on in the dark, throwing money and time down the drain in random efforts to improve the situation.

The solution is quite simple though. As an SEO Expert, I can figure out exactly what is going on in a matter of hours. I can review your website, your market, and your competitors, and figure out exactly what is going wrong, and how you can fix it.

No more fumbling around in the dark. You will know what the problems are, and how you can fix them. It’s that simple.

Get in touch for a free consultation, and start improving your SEO today!

Case Study: 100 clicks per month
to 1,800 clicks per month in 1 year

The problem

In 2022, S-team.law was publishing topical, high-quality articles regularly, but just not getting a lot of visits to the website. The website was also not appearing for searches related to ‘business law’ and ‘diplomatic law’, its two specialities.

SEO Audit

I first carried out an SEO audit, and quickly identified some Technical SEO issues with their WordPress theme. The way the theme was built by the developers made it look good aesthetically, but it was hurting the website’s SEO, and stopping the site from ranking well on Google.

I quickly fixed these technical issues, and almost immediately the site’s SEO began to improve.

Competitor Research

Next, I performed competitor research for S-team, identifying the SEO health of its top competitors. I showed S-team which keywords their competitors were ranking for, and which keywords were bringing the most traffic to their competitor’s sites.

This gave them the information they needed to directly compete with those competitors and understand their competitor’s SEO strengths and weaknesses.

Keyword Research

I then performed keyword research to identify keywords related to S-team’s services that were low-competition and high-volume. With this information, S-team could create content for these keywords, instead of blindly creating content and hoping that their potential customers might be searching for it.

The Outcome

Less than 1 year on, and the site is showing for 18 keywords/queries in position 1, compared to only showing for 1 keyword beforehand, and 130 keywords/queries in position 2, compared to just 5 beforehand.

Moreover, the queries/keywords are now related to the company’s services and articles, while before the site was mainly showing up in the search results for “branded” queries.

I will continue to help S-team to create great content and build their brand, giving them the peace of mind that their website is generating results, and their hard work is getting results.

Would you like similar results?

If you’re inspired by S-team’s story, and would like to improve your website’s SEO, get in touch today.

I offer a full range of SEO services

Not sure what SEO services you need?

Knowing what aspects of SEO to focus on is a big part of the problem for many companies, and the confusion often leads to analysis paralysis.

Companies put off working on SEO because they’re unsure where to start, and what will offer the best Return on Investment.

It needn’t be complicated however. I can review your website and give you a clear overview of your current SEO health, what needs to be fixed, and what your priorities should be.

A full range of SEO services

I offer a range of SEO services, including:

SEO audits
SEO research
Competitor research
Keyword research
Link building and backlink Strategy
SEO copywriting and content marketing

Not sure what you need? I can review your website’s SEO and give you a clear overview of your current SEO health, and what your priorities should be.

Frequently Asked Questions

How will I know if my SEO efforts are working?

SEO can lead to more visitors to your website, more leads and more sales. These are things that are quite easy to measure. I can show you clearly how our SEO efforts have led to tangible results, and you’ll often see the results in more leads/sales.

How much does SEO cost?

The cost of SEO varies, depending on your company, your clientelle, your industry, and what you want to achieve. There are many variables, but in my experience, the return on investment (ROI) is often much better than you would get from other digital marketing efforts. The value you build up from SEO doesn’t go away, and in fact, it inceases over time with no more effort. Conversely, with other marketing efforts, you have to continuously pump in money to get the same results.

How long does it take to see results from SEO?

SEO is often a long process, so the sooner you start the better. However, most of my clients see meaningful results within a couple of months.

SEO is also a continuous process; Think of SEO like marketing – if you want to sell a product or service, you have to keep doing it. Of course, once you are well established, and your initial efforts have paid off, you can reduce your efforts, sometimes quite dramatically. But you will always need to check in with your SEO to make sure you maintain the advantage you have built up.

Is SEO really that important?

Depending on your industry, SEO might not be the best way to spend your marketing budget. In fact, for some B2B companies, trade shows and real-world connections still play a primary role.

It really depends on your target customer’s behaviour. Are they likely to use search engines to find you or your competitor’s products/services? If the answer is ‘Yes’, then SEO could be the difference between success and failure.